The importance of social media presence for social entrepreneurs

Nowadays it’s undoubtedly mandatory for any entrepreneur to have a social media presence (not only as a company but also personally) and understand at least the basic principles of online marketing. It aids not only classical businesses — social enterprises can use it just as well, in so many ways.

In no particular order, we find these aspects of digital marketing mighty and important to social businesses:

  1. More visibility = more investment possibilities. Your potential investor could be anyone — and come from very unexpected channels. Or, in social media’s case — an expected one, especially if you’ve analyzed your potential investor profile well and are targeting this group of people via promotions or ads.