The importance of social media presence for social entrepreneurs
Nowadays it’s undoubtedly mandatory for any entrepreneur to have a social media presence (not only as a company but also personally) and understand at least the basic principles of online marketing. It aids not only classical businesses — social enterprises can use it just as well, in so many ways.
In no particular order, we find these aspects of digital marketing mighty and important to social businesses:
- More visibility = more investment possibilities. Your potential investor could be anyone — and come from very unexpected channels. Or, in social media’s case — an expected one, especially if you’ve analyzed your potential investor profile well and are targeting this group of people via promotions or ads.
- Digital presence communicates your brand, attracting potential customers. Users and customers are what make the social goal matter and the business plan successful — one of the crucial catalysts of impact. Social media is a great way to grow your community and interact closely with your customer, gather knowledge on user’s needs and react to them.
- Personal branding can help you to establish yourself as a professional and add a personal touch to your brand as a mark of quality. Establishing your own personal quality mark as a professional can help you elevate your business. Introducing yourself adds a feeling of transparency and a “nothing to hide” attitude to your social business, which makes it feel more honest and true.
- Social media presence for entrepreneurs can bring valuable partnerships. Social media presence not only helps to build your brand and connect with your customer — it also helps you as a professional to build your network of partnerships — a resource that is endlessly useful, mutually beneficial, and surprisingly valuable.
- Employer branding and marketing can help you to easier find specialists and professionals that will help your social mission come true. Let’s be real here — no one is an all-can-do, it’s strong teams that build the innovation. The desired employer never lacks people who simply want to be a part of your goals — and will help to reach them.