Lacking ideas for your social business?

Are you looking for a great idea to create your own business, but you don’t know what to do in order to earn some money while making a difference in our society? Maybe this article can give you a clue on where to start.

Did you know Lithuania ranked as the 32nd most socially advanced country worldwide in 2020, according to the Social Progress Index?

This Index defines the success of our societies measuring 50 social and environmental indicators, in areas from shelter and nutrition to rights and education, in order to create a clearer picture of the capacity of each society to meet the basic human needs of its citizens rather than emphasizing traditional measurements of success like income and investment. (Click here for lobal outlook).

According to the Lithuanian scorecard (you can access it here), we can highlight:


  • Nutrition and Basic Care;
  • Access to Basic Knowledge;
  • Shelter;
  • Water and Sanitation;
  • Personal Rights.


  • Inclusiveness;
  • Health and Wellness;
  • Access to Advanced Education;
  • Personal Safety;
  • Personal Freedom and Choice.

This kind of insights may guide you, enhancing what has already been covered, and what areas must be improved to become more competitive. Weaknesses always lead to the best opportunities, so, if you take care of them, chances are, you will stand out in the business sector because no one else is meeting that particular real need, you will get massive support from the people because they will relate to the values of your brand, and you will create a real impact on your society.

Check out more information on social entrepreneurship and innovation at